To this end, OEMs should leverage Europe’s traditional position as global export champion in the automotive space and the rich diversity of its mobility systems. pursuing the unique “European way” to shape the global mobility industry of the future and continuing to create superior and sustainable economic value add for relevant stakeholders.
achieving front-runner position in sustainable mobility solutions, with a clear plan of action for zero net-impact emissions in order to fulfill the industry’s obligation to people and planet.building a truly customer-centric European mobility industry to become the undisputed global leader in groundbreaking mobility innovations.Milestones on the road to this future state include the following: Our vision involves transforming today’s European automotive industry into a future-proof mobility industry that is unrivaled in the world when it comes to its contributions to society, the environment, and the economy. Included in this narrative is a clear understanding of the building blocks of the vision for 2050 (see sidebar, “Building blocks for the industry in 2050”). To maintain Europe’s leadership position in the global automotive industry, a compelling narrative for the long-term vision of the European automotive sector is required. The remainder of this article focuses on the future vision and what it will take to ride the wave of technological megatrends redefining mobility. The first looks at unprecedented changes in the European automotive industry, the second at a long-term vision for the sector, and the third at five clusters of initiatives that could help deliver on the vision. The report itself is structured in three parts. See “ RACE2050-Responsible innovation agenda for competitive European transport industries up to 2050,” a research project aiming to identify key success factors for sustainable growth of the European transport industry and for policies that can increase its strength in a long perspective up to 2050.
Our findings are presented in our new report, RACE 2050-a vision for the European automotive industry, which imagines the industry as a Responsible Automotive Customer-centric Ecosystem (RACE). The research drew on proprietary knowledge and analysis from the McKinsey Center for Future Mobility, interviews with automakers’ executives and members of the European Automobile Manufacturers’ Association, and conversations with stakeholders in key automotive associations. To inform the discussion, we undertook a study examining the future of Europe’s automotive industry. Video RACE 2050: A Vision for the European Automotive Industry
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